It all started with the age-old problem of having nothing to wear. Our closets are full of clothes, yet we have no real outfit options.
And then it clicked—instead of trying to build a wardrobe of items, we should focus on building a wardrobe of outfits. So each morning instead of trying to decide what to wear, we can have extra time to enjoy life, pursue our passions and get something done.
At EFF WEAR* our motto is MAKE IT EFFORTLESS i.e. simplify every aspect of your life and enjoy the feeling of lightness it brings. For us it means designing and wearing clothes that are easy to style. This reduces stress and saves time.
*Eff Wear (short for Effortless Wear) offers matching sets for gym, errands and leisure
• Focus on the things that really matter
• Make small, gradual changes
• Appreciate and cherish your loved ones
• Create a living space that is relaxing and calming
• Be grateful, compassionate and less critical
• Conquer social pressure and live your life for you
• Identify your strengths and ways to build on them
• Compete only against yourself, not others
• Take care of your mind and body
• Embrace your natural beauty and energy
• Spend time on your interests and hobbies guilt-free
...and last but not least
• Believe in your EFFing self and find your confidence!
Having effortless style means appearing as though you randomly threw a few things on, and it just happens to look put together. It's actually not an easy task. The biggest reason it appears so effortless is because of the planning and preparation involved before you see the finished outfit. As Alexa Chung said: "Looking effortless takes a lot of effort.".
The easiest way to achieve this desired style is to wear co-ords** (aka matching sets), a little bit harder is to mix patterns and colors successfully. Matching your clothes and figuring out what goes together takes time and practice. It's a challenge if you don't have a lot of free time or prefer to spend it doing things you enjoy more.
Simplify your life with Eff Wear. Our themed collections are made up of versatile pieces you can mix and match with ease and confidence. So when you have to choose a look, you can directly pull out an outfit that's ready to wear. The preparation part has already been done and you can skip to the fun part.
**Co-ords (short for coordinates) are clothes that are made in matching colors or styles so that they can be worn together
Eff Wear apparel is printed, precision-cut and hand-sewn in Europe or the Americas.
By choosing Eff Wear, you choose clothes that are made to order. This limits waste, because we only create the items when you place an order and actually want them. It's a more sustainable approach to fashion production than traditional apparel manufacturing, because there is no leftover stock.
The better the quality, the longer the product lasts and the more sustainable it is. All our items are individually processed for premium quality. We source products and fabrics from ethical brands and suppliers that comply to labor, environmental, and safety standards. Products are ethically made in the European Union, South America and the USA. Supporting fair wages and healthy working conditions is very important to us.
The printing equipment we use is energy-efficient and saves water in the process. Everything is printed with CPSIA compliant and Oeko-Tex™ certified inks, which means they are safe to print on children's clothing and reduce environmental waste. They are also suitable for people with sensitive skin.
We use packaging made of post-consumer recycled (PCR) plastics for all apparel orders. PCR plastics are made from everyday items that are recycled, like plastic bags and bottles. Our products are packaged in a see-through poly bag (except single items—we try to avoid extra layers when shipping single items to reduce plastic usage), and then placed in a poly mailer. For larger orders we use cardboard boxes.
Once you place an order, we produce it specifically for you. We're continuously working toward greener production.
For our DTG (direct-to-garment) prints, we use Kornit machines and inks. Kornit uses high-quality, water-based vegan inks that they formulate, test, and produce in their own factories. Kornit inks are non-hazardous, toxin-free, biodegradable, and certified with an OEKO-TEX Eco Passport.
For our all-over print products we use Mimaki and Sawgrass printers—their inks are also certified with the OEKO-TEX Eco Passport.
Majority of the apparel is hand-cut and sewn with the help of an expert production partner. For other products we only use the most reputable and eco-friendly brands, e.g. Bella + Canvas (they use solar energy, limit water use, and recycle waste by-products). We have marked our eco-friendly items with a leaf symbol 🍃 and items made of recycled material with the recycling symbol ♻️.
We plan on adding more and more eco-friendly products to our collections in the future.
We use post-consumer recycled (PCR) packaging that is made mostly from shopping bags and wrapping films.
The amount of PCR in our packaging is at least 50% for the outside (white or grey) packaging and at least 30% for inside (clear) bags that are used for multi-item shipments.
We're gradually switching all our apparel orders to packaging with a 90–100% share of PCR plastic content.
We ship from the EU or US, depending on your location. It allows for faster shipping times and helps with reducing the CO₂ emissions produced when transporting orders.
We partner with these global carriers to give you the best shipping experience: FedEx, DHL, USPS, DPD.